Who Run the World? Girls.

YUMI Expert

Happy International Women's Day!

Every day is about celebrating women here at YUMI, but today is the official ‘International Women’s Day’ and its certainly a day that we are totally in favour for!
International women’s day is a movement that focuses on the shift of women’s rights and is celebrated every year on March 8th. The first IWD was held in 1911, which means we have been celebrating strong women for over a century now (we rock!).
Each year the day hosts a different theme ranging from, ‘Women in the changing world of work’ and ‘the time is now’, this year IWD’s chosen theme is ‘#BalanceforBetter’. Balance for better is all about creating a world that is more gender-balanced by celebrating women’s achievement, raising awareness against bias and taking action for equality.
Although in recent years society has witnessed a significant change and attitudinal shift in women’s equality and roles in society, it is still thought that many women, in some cases, are still not treated with the same equality. Some examples listed on the official IWD’s website are: women are still not paid equally to that of their male counterparts, health and the violence against them is worse than that of men and women are still not present in equal numbers in in business or politics.
This is why as a brand, YUMI feel so strongly about celebrating IWD today, and every day. Although we promote the value of looking good, we always believe that superior to this, is feeling good. YUMI is asking you, even if only for today, to be the best woman you can be. Speak your mind, stand up for your rights and most importantly empower one another!
As you already know, ‘Empowerment’ is one of YUMIs core values. We believe that empowered women, empower women and we aim to do this every day at YUMI; because YUMI is more than just a lash lift!
P.S Ladies, you’re doing great!


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